Six Marketing lessons from #ThisGirlCan

As a MARKETING tool sport is practically unparalleled in its ability to GALVANISE, INSPIRE and EXCITE consumers. Yet, when it comes to the WOMEN’S sport, all too many brands are guilty of relying on unrealistic ideals of perfection to sell women a version of sport where participation doesn’t build their confidence or invigorate them; but instead diminishes them with the unrelenting message they must shrink themselves and make themselves smaller..  Read More…

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