She’s Spending Again: Influential ‘Alpha’ Women Budgeting for Luxuries – Mass Women’s Market Likely to Follow

America’s ‘Alpha females’ are spending again. After years of tightening the purse strings and focusing on essential purchases, she’s budgeting for one splurge and more everyday luxuries in the year ahead, according to a survey released today by Ginger Consulting, a branding and custom research firm based in Minneapolis. Fifty three percent of Alpha women surveyed said they’re planning for a vacation or new furniture splurge and more than 25 percent report their personal economic state has taken a turn for the better over the past year.

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