Females: Purchasing Powerhouse

There’s no denying the need for convenience stores to make the FEMALE consumer a MARKETING priority. Certainly, it’s long been known that the c-store devotee affectionately known as “Bubba” has been losing market share to a FEMALE counterpart for some time. A recent Euromonitor Webinar called “The Rising Power of the Female Consumer” aims to tell you why this is happening, and what you should do about it..  Read More…